Trademark Services

New Leaf helps individuals, businesses, and organizations secure and protect their brand identity by securing and enforcing rights to names, logos, slogans, and other brand identifiers.

Our services focus on your brand as a long term value generator for your business.

TRADEMARK SERVICES

  • Trademark Search & Clearance

    • Comprehensive USPTO and common law search

    • Legal analysis of potential conflicts

    • Risk assessment for proposed marks

    • Strategic recommendations on branding

    Trademark Registration

    • Preparing and filing trademark applications with:

      • USPTO (U.S.)

      • WIPO (international)

    • Managing the entire process from filing to registration

    • Responding to USPTO office actions (substantive and procedural)

    • Monitoring deadlines and renewal periods

    Trademark Portfolio Management

    • Managing multiple trademarks (for franchises, product lines, or growing brands)

    • Renewal tracking and filing

    • International registration coordination (Madrid Protocol)

    • Strategic expansion advice for global brand protection

    Trademark Licensing & Assignment

    • Drafting and negotiating licensing agreements

    • Assignments and transfers of ownership

    • Co-branding, white-label, or franchise trademark arrangements

    Brand Strategy & Legal Consulting

    • Trademark audits

    • Advising on brand architecture (house of brands vs branded house)

    • Rebranding legal support

    • Product naming legal reviews

Why Trademark?

Having registered trademarks has the following benefits:

Legal Security

Protect your brand from infringement and know that you have secured your ability to use your brand name/logo/slogan for the long term. 

Business Asset

A registered trademark adds value and credibility to your business. It shows you have invested in yourself and your customer relationships. 

Peace of Mind

Know that your brand is backed by real legal protection, including use of federal courts and rights to statutory damages and recoupment of legal costs.

Monetization

Take advantage of the ability to license or sell your trademark or the increase in value it provides to any exit strategy.