trademark

Shannon Jamieson's picture

I am the License King. I can do… ANYTHING

By: Steven Shapiro, Esq.

Licensing Folks, bear with me for a few lines because I’m going to talk law for a bit. “The operation won't take long and you'll feel much better in the morning.” –Jim Morrison, Celebration of the Lizard King

I had the pleasure of hearing University of Minnesota Law School’s Professor William McGeveran speak about Trademark Fair Use Reform. Basically, the idea of fair use in the trademark context is a defense to an infringement claim, where the...

Read the rest of the entry >>

Shannon Jamieson's picture

I am the License King. I can do… ANYTHING

By: Steven Shapiro, Esq.

Licensing Folks, bear with me for a few lines because I’m going to talk law for a bit. “The operation won't take long and you'll feel much better in the morning.” –Jim Morrison, Celebration of the Lizard King

I had the pleasure of hearing University of Minnesota Law School’s Professor William McGeveran speak about Trademark Fair Use Reform. Basically, the idea of fair use in the trademark context is a defense to an infringement claim, where the...

Read the rest of the entry >>

Shannon Jamieson's picture

I am the License King. I can do… ANYTHING

By: Steven Shapiro, Esq.

Licensing Folks, bear with me for a few lines because I’m going to talk law for a bit. “The operation won't take long and you'll feel much better in the morning.” –Jim Morrison, Celebration of the Lizard King

I had the pleasure of hearing University of Minnesota Law School’s Professor William McGeveran speak about Trademark Fair Use Reform. Basically, the idea of fair use in the trademark context is a defense to an infringement claim, where the...

Read the rest of the entry >>

Shannon Jamieson's picture

I am the License King. I can do… ANYTHING

By: Steven Shapiro, Esq.

Licensing Folks, bear with me for a few lines because I’m going to talk law for a bit. “The operation won't take long and you'll feel much better in the morning.” –Jim Morrison, Celebration of the Lizard King

I had the pleasure of hearing University of Minnesota Law School’s Professor William McGeveran speak about Trademark Fair Use Reform. Basically, the idea of fair use in the trademark context is a defense to an infringement claim, where the...

Read the rest of the entry >>

Shannon Jamieson's picture

Brand loyalty During a Down Economy and the Decision to Bypass Generic Cheese Curls

By: Anna Bielejec

While the economy has undoubtedly impacted the way in which consumers allocate their available monetary resources during a trip to the grocery store, the degree to which the consumers seem to be opening their wallets appears to depend less on price than it does on value. Los Angeles marketing analyst Wes Brown, says the variability of brand loyalty in a down economy depends on the product category. So while a large part of the grocery shoppers in times like these...

Read the rest of the entry >>

Shannon Jamieson's picture

Brand loyalty During a Down Economy and the Decision to Bypass Generic Cheese Curls

By: Anna Bielejec

While the economy has undoubtedly impacted the way in which consumers allocate their available monetary resources during a trip to the grocery store, the degree to which the consumers seem to be opening their wallets appears to depend less on price than it does on value. Los Angeles marketing analyst Wes Brown, says the variability of brand loyalty in a down economy depends on the product category. So while a large part of the grocery shoppers in times like these...

Read the rest of the entry >>

Shannon Jamieson's picture

Brand loyalty During a Down Economy and the Decision to Bypass Generic Cheese Curls

By: Anna Bielejec

While the economy has undoubtedly impacted the way in which consumers allocate their available monetary resources during a trip to the grocery store, the degree to which the consumers seem to be opening their wallets appears to depend less on price than it does on value. Los Angeles marketing analyst Wes Brown, says the variability of brand loyalty in a down economy depends on the product category. So while a large part of the grocery shoppers in times like these...

Read the rest of the entry >>

Shannon Jamieson's picture

Continuity: Licensing, Product Placement and the Comic Book Industry

By: Steven Shapiro

I did a double take the last time I walked into a supermarket. Prominently displayed for sale in the beach toys was a boogie board with a giant image of Smiley: The Psychotic Button screened on it. Yes, the blood-thirsty, imaginary friend-given-life of Chaos! Comics’ Evil Ernie… on a boogie board.

I mean damn.

For the uninitiated, Evil Ernie was one of the most metal comics produced in the 90s. Chronicling the...

Read the rest of the entry >>

Shannon Jamieson's picture

Continuity: Licensing, Product Placement and the Comic Book Industry

By: Steven Shapiro

I did a double take the last time I walked into a supermarket. Prominently displayed for sale in the beach toys was a boogie board with a giant image of Smiley: The Psychotic Button screened on it. Yes, the blood-thirsty, imaginary friend-given-life of Chaos! Comics’ Evil Ernie… on a boogie board.

I mean damn.

For the uninitiated, Evil Ernie was one of the most metal comics produced in the 90s. Chronicling the...

Read the rest of the entry >>

Shannon Jamieson's picture

Continuity: Licensing, Product Placement and the Comic Book Industry

By: Steven Shapiro

I did a double take the last time I walked into a supermarket. Prominently displayed for sale in the beach toys was a boogie board with a giant image of Smiley: The Psychotic Button screened on it. Yes, the blood-thirsty, imaginary friend-given-life of Chaos! Comics’ Evil Ernie… on a boogie board.

I mean damn.

For the uninitiated, Evil Ernie was one of the most metal comics produced in the 90s. Chronicling the...

Read the rest of the entry >>

Syndicate content